Evaluation of fundraising effectiveness of Winnipeg voluntary sector disability organizations

TitleEvaluation of fundraising effectiveness of Winnipeg voluntary sector disability organizations
Publication TypeThesis
Year of Publication2004
AuthorsJung JP
AdvisorFrankel S
Academic DepartmentSocial Work
DegreeMaster of Social Work M.S.W.
Number of Pages239
UniversityUniversity of Manitoba (Canada)
CityWinnipeg, MB
Abstract

This researcher analyzed the fundraising activities of three voluntary disability organizations in Winnipeg as a case study, based on qualitative data identified by self-report questionnaires, documents analysis and interviews with the purpose of improving their fundraising effectiveness.The result indicates that they defined fundraising as effective if they raised more than the goal amount set by their organization after costs. These organizations were also concerned with fulfilling other factors, such as improving donor relations, recruiting more volunteers and enhancing public relations based on the assumption that all funds are raised ethically. They also regarded government fundraising as the most effective because governments still provided the biggest portion among all sources of their revenues. Also, special events were one of the most effective fundraising methods because they used unique and creative methods to collect funds and increase the public awareness.This researcher also recommended the use of the media, such as television or radio, the fundraising assessment checklist, the energetic involvement of the board of directors, and establishment of a fundraising department for improving fundraising effectiveness. A government funding policy also has to ensure clarity, consistency, and transparency among government departments and agencies including longer period grants, sharing specific knowledge and experience of voluntary organizations, and providing equitable access to organizations.It is concluded that a fundraising department should be established and involved in the above issues to actively conduct a variety of fundraising activities and improve fundraising effectiveness.

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