This book is about building bridges between Sustainable Development and Corporate Community Investment (CCI). By looking at patterns and trends in natural systems, the economy and the organization, a clear picture leading business towards a more social approach to Sustainable Development is formed. Building on existing philanthropic models, CCI is merged with corporate strategy and becomes an important tool for concepts of Corporate Social Responsibility. In this book you will find an overview of these concepts, how they work with business and what barriers they will likely encounter or try to break down. These concepts are then translated into practices through general methods that guide their implementation. Examples and anecdotal segments of successful ventures can be found throughout the book, along with quotes from leading business people, authors, speakers and not-for-profit organizations. This book goes beyond practices of eco-efficiency to include more creative ways to mobilize citizens and generate public involvement in the pressing issues of our time.